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What are PPC, CPC, CPM, CPA, CPI, and CPL in Google analytics? How do they work?

You must be confused to see so many unknown terms in the very first sentence but don’t worry we will explain every bit of Google analytics and how Lytechx Digital Pvt. Ltd. can help in the same. So let’s start from the beginning. We all dream of being an astronaut or a biker or a doctor when we are young but only a handful of kids succeed to catch up to their dreams. Some people give up their dream to become an astronaut and become the owner of a company.

But, starting a company alone cannot gain your success. You have to hold off your target audience and make your own position in the market. This is not as easy as it sounds in this competitive era. You have to be very careful and look after your web page as all the elements like PPC, CPC, CPM, CPA, CPI, and CPL depends on your webpage. In short, these are the most important stuff one must take care of to attract customers to your website. And how can Lytechx Digital Pvt. Ltd. help in it? We will come to that later. First, let us understand what these things are in detail.

 

  • What Is PPC?

As some of you may know, the word PPC stands for Pay Per Click. This is a model of online advertising that is used to drive traffic to websites. Here, traffic does not mean traffic on roads caused by the number of cars, it means people or audience. More traffic means more people. In this form of advertising, an advertiser (client who wants his product to be advertised) gives pays a certain amount of money to the publisher (the website which publishes the advertisements). These ads mostly appear on the first few web pages or websites on every search.

Everyone wants their website to have a higher value and PPC but it is not that easy to get an advertisement. To get an advertisement, your webpage must shine at the top of the list on every search. This is very difficult as there are a lot of companies competing to get this position. To get this position, you must create and publish perfect SEO articles. These SEO articles contain certain keywords that can help a ton in improving the ranking in Google. This increases the chances of your website being at the top.

  • What Is CPC?

CPC or Cost Per Click is related to the first one (PPC) but is slightly different from it. It is basically the customers’ point of view.CPC or Cost Per Click refers to the cost that a customer has to pay per click in his advertisement campaign. But, there is a lot more to it and it also has a major role in advertising your campaign. If your campaign must be attractive and have a low CPC.

For example, You have a company that produces toothpaste. Thus, you created a campaign or advertisement for it and sold it to a top website. An average CPC is 5:1 in ratio. It means that there is a profit of 5 dollars in every 1 dollar investment. A high CPC means that you have more investment than profit which means loss and a low CPC means that you have low investment and a high profit. If you have a high CPC, that means you need to check and write the campaign in a better way, using better SEO words. The campaign must convey its target audience about its product, services, and also the benefit of the consumers in using those products and have a low CPC.

  • What Is CPM?

CPM stands for Cost Per Thousand Impressions. This is one of the elements which are necessary to know when you are planning to advertise your campaign or company product or brand awareness. This is just like the previous two and deals with the online marketing of products. When you are want to advertise your campaign, CPM is our best buddy.

CPM or Cost Per Thousand Impression is very easy to understand. Here, an impression means views. It refers to the money that one needs to pay when his or her advertisement receives a thousand views on the internet. This can only happen when you advertise your campaign on the top ranking websites on the web. The price here is 1.39 dollars per thousand views. Thus closing a deal lower than that ensures profit. Besides all of that, your campaign must be attractive and written in lucid language. So that audience can read it easily and find it interesting. In this way, you can take your brand to a lot of viewers at the same time without doing much of an effort. This increases your audience and brings you more customers, making your startup a big hit.

  • What Is CPA?

While running a company, you need to take care of the CPA or Cost Per Acquisition. No need to get confused, we will make it simple for you. Cost Per Acquisition can easily be calculated by diving the amount of money spent in the advertisement campaign by the number of customers attracted by the advertisement. In short, it is a cost that the advertiser has to pay to get a required action from its target audience.

For example, You have a toothpaste company and you make an advertisement campaign telling your audience to buy and use that particular toothpaste because of its benefits and advantages. Your advertisement gets 2 conversions, one costs 2 dollars, and the other costs 4. Thus, your average conversion is 3 dollars. If you have a very high CPA, it means that your company’s campaign is getting a lot of clicks and is a big hit and it the CPA is very low, which means that you need to improve a lot on your advertisement especially the usage of words. As said earlier, the usage of words has a huge significance. It helps to attract your audience towards your campaign and needs to be written in lucid language.

  • What is CPI?

Now comes CPI. It is the simplest of all and deals with online marketing. CPI stands for Cost Per Install. Its name says it all. It refers to the price you need to pay each time someone installs your app by clicking on the campaign. Whenever you set a bid for your company’s app, you are telling Google the amount of money you are ready to pay each time a person installs your application.

Times have changed. Now, to get ahead of the market, some companies create an application of their company and publish it in Google to get installed by your target audience. This brings your company closer to your audience and thus increases your reach. You have surely seen apps getting installed through Google Play Store. Every company has to pay a certain price for its app each time it gets installed. The average CPI or Cost Per Install is 0.86 dollars for iOS and 0.44 dollars for Android. Thus, making an app and advertising it properly can be a jackpot for your company. If the advertisement is good and liked by people, it will spread fast and more and more people will get in touch with your company. Therefore, the advertisement campaign must be an engaging one.

  • What Is CPL?

There are some preparations, one needs to do before launching an advertisement. CPL is one of the main preparations that one must take care of to make its advertisement campaign a success. CPL stands for Cost Per Lead. It is a kind of a pricing model where a businessman has to pay a pre-established price for each lead generated. It is often used by people who sell high quality and valuable products or subscriptions. A CPL can be calculated by the total money spend on marketing by the total number of leads.

CPL or Cost Per Lead is a pricing model that pays only for a qualified to sign up, unlike CPM and CPC, regardless of how many clicks or views it got. If you have a CPL of 40 dollars and your lead spends an average of 100 dollars, it is a good CPL rate and if the lead spends less than 40 dollars, it affects your profits.

 

Why Choose Lytechx Digital Pvt. Ltd. For This Purpose?

One thing that is common in all the above-mentioned terms is all are related to marketing and all of them have the common root that is an advertisement. An advertisement is the heart of a company. It tells the target audience about the product and services provided by the company. If the advertisement is liked by the audience, they visit the company’s website and thus increases traffic and the value of your website.

Content is also an integral part of the advertisement. It has a huge impact on the audience and plays a major role in the success or failure of an advertisement campaign. If the content is written in a simple but attractive manner, people find it easy to read and understand, thus, the company rises. Here is where Lytechx Digital Pvt. Ltd. kicks in. It is a big name in the world of SEO writing and website development. It has experienced content writers who can easily make your advertisement campaign a big hit. The SEO articles are written by Lytechx Digital Pvt. Ltd. can improve the rank of your company so that you get more and more ads on your page.

 

One must never ignore the small parts of a big chain. Advertisement is a very minute but one of the most important aspects of converting a startup into a huge company. The advertisement must be visually attractive and must contain powerful but easily understandable words. Lytechx Digital Pvt. Ltd. can help you a lot in fulfilling your dreams. Just trust us and witness your company grow. Faster than ever.

Benefits of Scheduling Your Posts on Social Media

Almost every company has its domain name and website but not all become popular and well known. There is something more one can do to gain success fast. One can introduce his company to people on social media platforms namely Twitter, Facebook, Instagram, etc. It can shoot up the company’s sales, popularity, and market audience. Something more for the extra effort.

But, posting on social media is not as easy and simple as it seems. You need to have a team of digital marketing and social media experts to handle your social media pages and post content regularly. Let us reduce your effort. Lytechx Digital Pvt. Ltd. would look after that. Lytechx Digital Pvt. Ltd. is a company that provides services such as digital marketing, SEO writing, blogging, branding, web designing, graphic designing, etc. It can help in creating and posting your content on social media timely. as well you will know the Benefits of Scheduling Your Posts on Social Media.

So, let’s take a look at the perks of scheduling your post on social media with Lytechx Digital Pvt. Ltd.

1. Saves time

Let it be short as simple. Time is not only money but also valuable and handling a social media page needs a lot of time and attention. It may be hard for you to appoint a team of worthy people, make them understand their job, see to it that they are doing their job properly or not, correct their mistakes. Some much of a headache. When will you do your business if you put your full attention to it?

Don’t worry, Lytechx Digital Pvt. Ltd. is there for you. With a well-planned team of experts, they are ready to take any amount of task head-on. They can help in saving your time by looking after your social media pages and posting top-notch content. Now, you got the time to transform your effort into money and concentrate on growing your business.

2. Act according to the audience

It’s a fact that no matter what you do if it is not liked by the audience, your work has no value. Thus, one must work according to its audience’s preference. Every person has a specific time slot where he or she is on social media, surfing, and relaxing. For most of the working-class people, the time starts from 9 pm to midnight because of their work schedule. Thus, posting content at that point will be beneficial for a company. But, who likes to work after their work hours which generally ends at 6 in the evening.

We, Lytechx Digital Pvt. Ltd., are still there for you. Having no issues with work hours, we are there to post your content at the time when most of the audience is active. It helps in increasing your followers and sales.

3. You know what to do

It is another major advantage of scheduling your social media posts. One knows which content to post and when to post. Thus, avoiding conflicts and last-minute hurry and when everything is pre-planned, you save time and maintain a healthy work-life balance. But, when running and managing a company, you got bigger issues to worry about.

So, leave it for Lytechx Digital Pvt. Ltd. With a glorious part of eight years, it can skillfully manage time and schedule things properly. It makes the content easy to publish and the consistency is maintained.

4. Classy content and caption

Content and caption must be very short, crisp, and attractive. In social media, one cannot write huge paragraphs and descriptions about a product or service. It becomes difficult for the reader to concentrate on and soon loses interest. Thus, wasting time and effort. It may also reduce your audience

Along with SEO writing, Lytechx Digital Pvt. Ltd. has mastered the art of writing catchy slogans, captions, and short yet informative content. Thus, it is easy to read, remember, and notice. This increases the followers and the company’s social audience grows.

5. Increasing followers

As we all know that social media is a fantastic platform for marketing and publicity of services and products. Thus, the ultimate goal of making a social media page for your company must be to increase your followers.

Lytechx Digital Pvt. Ltd. can only help you to manage your social media page but also to achieve your goal. With a well-planned team and experience, nothing seems to be impossible for this company. It can increase your followers and your audience and help you gain a position in the market.

In this 21st century, it is very important to have a social media page, and managing it along with your business can be hectic. You can reply to Lytechx Digital Pvt. Ltd. for this. It has already more than 180 happy clients in its past and the name of your company can be next on this list. Help your company to grow with Lytechx Digital Pvt. Ltd.

 

 

 

 

Influential Ways to Connect With Your Audience Offline and Online

There are n-number of people to start a company but are forced to shut it down within a year or two years. It is because of poor audience response. Thus, starting a company is not enough. One must connect with his audience to witness its success. If a person is successful to connect with his audience, the company prospers. Its sales go up. But ever thought of ways to connect with your audience?

Posting content and blogs about the company alone does not help much in forming this connection. Let Lytechx Digital Pvt. Ltd. guides you. There is a lot you can do to connect with your audience both online and offline. First, let us know what Lytechx Digital Pvt. Ltd. is. It is actually stairs which can help you gain success. It provides world-class SEO content, digital marketing, publicity, branding, graphic designing, web designing, etc.

Let us start with ONLINE first-

One to one interaction

The best thing which can help one connect with his audience is communication. One needs to interact with his target audience to convert them into his clients. The good thing here is that distance is not a reason to worry about here. You can interact with your client in groups or even individually in a one to one conversation.

Don’t worry; Lytechx Digital Pvt. Ltd. will be there with you. Its team of experts is 24*7 ready to help you out when in need. It can also help you to connect with your audience by organizing webinars or google meet or zoom meet, etc.

Creative content

Content is very crucial while connecting to your audience online. Content contains information about the company, its policies, past, services, products, work, and experience, etc. The content must contain keywords and must be in lucid language.

Lytechx Digital Pvt. Ltd. has a well-planned team of content writing experts who can write correct SEO content for your website in no time. The write-ups will be written in a lucid language for common people to understand easily and the keywords will also increase the company’s ratings in Goggle so that it appears at the top of the list with every search.

Regular posts

The company must post content on its social media pages in regular time intervals. It helps in connecting with the audience. The content must be unique and creative as people ignore things that they have seen earlier. Posting the same content may affect the audience.

We will help. Lytechx Digital Pvt. Ltd. will guide you to manage your social media pages. It can post creative and new content regularly which will attract an audience and thus give a lift to your sales. It posts the content according to the audience’s preference.

Now, let’s discover the OFFLINE ways of connecting with your audience.

Speech

Speech is one of the most important elements of increasing your audience. If you are a very skilled speaker, the audience will take an interest in your brand and will be attracted to it. When flipped the pages of history, we can see that the public followed the person who was a powerful speaker, for example, Hitler.

But, Lytechx Digital Pvt. Ltd. can also help you in increasing your brand value. It can advertise your campaigns and speech programs on its social media pages so that more and more people get to know about it. You can witness the fast and smooth journey of converting the name of your startup to a huge company with Lytechx Digital Pvt. Ltd.

Body Language

Body language says more than spoken words. It enables you to connect with your audience. Many people, who have poor body language, do not get much attention from the public. There are some ways one must keep in mind while delivering a speech or presenting him or herself to the public eye such as proper dress code, hand movements, eye contact, etc.

People must take care of the small issues as they have a huge effect on the result. Thus, must be taken care of. Lytechx Digital Pvt. Ltd. will always be there to help and support its customers and clients.

 

Lytechx Digital Pvt. Ltd. has experience of about eight years and a skilled workforce. It has completed the requirements of more than 180 clients and has built over 450 websites. Looking at the statistics, it would be a very smart decision to opt for Lytechx Digital Pvt. Ltd.