INTRODUCTION

In modern times with world changes taking place in leaps and bounds has led to an urgent necessity for emergence of online store. This could be done either by using mobile phones or by the usage of advanced technology such as websites, social media, digital marketing, and so on. In the era of digitization, one has to change its operation before knowing it to survive in the battle of intense competition and be competent.

The marketing requirements on an online platform are unlike that on offline mode. The online stores are globally accessible which provides ease of operations from all over the world. Shifting business seems to be an intimidating task as people are yet not much familiar with the modern technological developments and are less prepared to indulge in any kind of risks due to the customary thought of threat to their operations whether small scale or medium or large. To keep up with the pace at which the opposition is growing and taking benefits of online sites to promote their business dealings there emerges an acute necessity for turning offline stores into online maybe by using simple mobile applications or by using websites.

ESSENTIALITIES OF WEBSITE

The very first step while changing an offline store into an online platform is by using a Website that would be a reflection of the brand or the store. It requires the creation of websites or even mobile applications with the assistance of specialists in this field. While designing web site the basic requirements which should not be forgotten at any cost are: – the Domain name, host, purpose of the store and technology, Layout and color, Attractive content and designs, easily accessible navigations and loading of the website, visibility in all kinds of browsers, typography, and social media lastly a header and a footer for quick links.

Things To Keep In Mind

While choosing a domain name keep in mind to make it short, simple, and easily available. Misspelled or hyphenated domains should be avoided. Choose a reliable host. Focus on the price of web hosting, web hosting control panel, the customer support. Use of HTML5, CMS like WordPress, Joomla, Magneto when the purpose is clear. As we know “First Impression is the Last Impression” the layout comes to mind directly and the color combinations could be created using graphic designs, but don’t forget the footer. Special efforts need to be made on the easy working of the website on the mobile phones which are much handy than pc. The website should have informative content, major focus on keywords that lays at top of the Search Engines. The loading of a website depends upon the language, videos it contains. Good navigation provides the surfer a better experience. Unnecessary ads, heavy images increase the loading time. Know the audience thereby provide a readable font otherwise the sufferer’s eyes might squint. Security is most necessary while the collection of information’s like bank details, login details, and so on. A Footer might not be essential but it is aesthetic to the viewers.

ESSENTIALITIES OF MOBILE APPLICATION

While creating a mobile application for switching offline store into an online store via mobile application there are certain requirements to focus upon namely a unique algorithm, a unique logo which gives it identification and distinguishes from the rest of the competitors. The next step is planning and marketing, the workflow of apps, great intuitive navigation, the color scheme, device orientation, mobile-first design, software for the app, prototyping the app, web app integration, and so on.

DO’s AND DON’Ts

While creating the App determine the objective and focus on what makes your app different from most others. Thus, Research plays a primary role.  Check out the existing competition. Greater time spent on research greater will be the purposefulness of the Application. The step that follows is Planning like planning on the initial price to be charged to download the App or is there any requirement of a monthly subscription or not? This is the most crucial step representing the strategy of the App. The cost and time involved in the development of the App play a key role. Checking whether or not the App is user-friendly or whether it is too difficult to operate. The concept of how many screens would be linked needs to be focused upon. Emphasis on the placement of internal links. Time needs to be allotted to the app structure to ensure that the user reaches its destination as quickly as possible. Choosing a color scheme that elicits certain emotional responses as well. Responsive designs need to be included which makes it easier for users to interact with. The app must be in accordance with the standard size of a mobile screen.

ONLINE STORE VERSUS OFFLINE STORE

With a local business, few customers can be attracted who come to the stores whereas on an online platform where the customers are doesn’t matter as far as the quality of the product is good. The cost of establishing an online store is much lower than an offline or physical store. The dropshipping facility is easily available. On online platforms, the store continues to deal 365 days a year, 24 hours a day. Since work could be managed by oneself there is no need to spend on the employment of employees or staffs as we see in offline stores. In retail or offline stores, the customer base is restricted to its surroundings whereas in the case of an online store the customer base is vast.

CONCLUSION

Thus, we conclude that the online store is of greater value to that of an offline store and thus how one can utilize websites and mobile applications with due steps taking into consideration and small details to keep in mind while switching from an offline store into an online store and also the measures to be kept in mind while developing websites and mobile apps to the best usage of the customers as customers is the central focus. For getting an online website, get in touch with Lytechx Digital Pvt. Ltd, the best web developer company in Jaipur and get your online payment gateway as well.