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Various guidelines for Ecommerce Design at Homepage
November 18, 2021
Now with increased digitalization in commerce e-commerce is quite popular. It is convenient both for the seller and the buyer. And only e-commerce sellers know how important the homepage of an E-commerce website is. This e-commerce home page has the potential to convert audiences into customers. Designing a web page is very critical. You can go for our other services like The Software Service and plugin Customization.
12 TRICKS TO DESIGN THE BEST E-COMMERCE HOMEPAGE
SIMPLE E-COMMERCE HOME PAGE DESIGN
Research says that users visiting your website take 1/50 th to 1/20 th seconds to decide whether it is good or not. Therefore you can understand that a complex web page takes more time for the user to understand that. Besides this time to load the heavy page if exceed 1/20 th second then visitors can leave that page.
Hence, web pages with simple layouts are generally considered more beautiful than complex ones. This is because of its less strain imposition on audiences brain on eyes. On the contrary, complex websites require more effort for the visitor to code to decode, and process information. But sometimes complex ones are also preferred button unlimited rate very limited rate.
HOMEPAGE DESIGN, ITS HIERARCHICAL IMPORTANCE OF CONTENTS
You should design the home page with content based on its level of importance. Present the important contents on the upper part of the homepage. For example, the logo, value proposition, navigation, CTM, and menu, etc.
SIMPLE COLOUR AND FONT STYLE FOR HOMEPAGE
It is important to highlight certain parts of your page to identify the keywords. While using a variety of colors can strain your audience’s vision and will take more time to process that. Hence you should maintain consistency in the color scheme to make your web page layout simple. Furthermore, the font style and size should be equally catchy and easily readable.
DESIGN E-COMMERCE HOMEPAGE WITH PERSONALISED ADVERTISEMENT
E-Commerce homepage design you must get your potential customers with a personalized home page. Analyzing their search history and cart, history Customize homepage coaching according to the visitors’ preference. In other words, give an advertisement on your homepage of the product that the audience shows interest in.
Besides this, it can be also the products that the visitor has already bought. For this, you need to know your buyers’ persona their wish list items to give them a personalized experience on the home page. However powerful AI supports this long process.
TRANSACTIONAL MENU’S POTENTIAL IN E-COMMERCE HOMEPAGE
The placement of different sections on your E-Commerce home page has the potential to influence the growth of your business. The right placement of your menu will help you to earn more revenue. Researchers have found that transactional menus are more frequently accessed by visitors than the content menu. Hence, install a larger transaction menu so that its initiatives Rapid growth of your e-commerce. Besides this, a different colored transaction menu contrasting the color of the main page attracts more audiences.
BEST E-COMMERCE HOMEPAGE, PRODUCTIVE REVIEW
To initiate a great e-commerce UX productive reviews play an important role. While you may think that only a positive review will put forward the growth for your e-commerce. Yes, you are partially right or partially wrong. Positive review attracts more and more and more buyers.
But on the contrary negative review prove the truthfulness of a product. This is because users consider that positive reviews and not from regional buyers. But on the other hand, users consider negative reviews are from original buyers. Therefore it proves how product reviews design plays and how reviews are responsible for the growth of your e-commerce.
SECURITY GUIDELINE FOR E-COMMERCE HOMEPAGE
In any eCommerce homepage design, it is important that to maintain the confidentiality of users’ information. It can be the phone number, address. or preferences of the user. You need to install the secure socket layer to certify the authentication or identity of the website. Hence give your shoppers assurance that it is your new responsibility to protect. In addition to this, you can present certain SSL certificates or badges on your e-commerce homepage.
HOMEPAGE DESIGN, EASY IDENTIFIABLE ICONS
The homepage of your E-Commerce can get complex if you use less frequent icons and symbols. This is because of its difficulty in understanding the icon which confuses the Shoppers. Therefore to avoid shoppers’ confusion use readily understandable labels. Hence it will give your e-Commerce homepage a simple interface.
AVOID POP UP WINDOWS, DESIGN THE BEST HOMEPAGE
Pop-up windows with useful information can uplift the degree of your e-commerce home page. But, these Pop-ups distract shoppers. In addition to this, they may also find the pop-up window disturbing. Hence, a disturbing webpage will compel them to leave your website and never come back. Therefore pop-up Windows even with valuable information can ruin the impression of your e-commerce homepage.
DISPLAY PRODUCTS GUIDELINES FOR HOMEPAGE
The homepage of your eCommerce business must contain popular products. In other words, the product that is on the preference list for many people or in the purchase list of many. To attract more audiences you can put offers on High demand products. Besides this, every E-Commerce site has some special products. Hence design your home page with those best products of your company. These are similar to the advertisements that you give on your social media handle.
HOME PAGE DESIGN, NEW ARRIVALS, AND SEASONAL DISCOUNTS
You can design your web page with your newly arrived products and seasonal discounts. Audiences first visit your web your homepage. Therefore your home page must contain certain engaging information. So that, it compels audiences to explore more in your E-commerce website.
DESIGN HOMEPAGE WITH AUDIO-VISUAL MODE
It includes images of the category so that it is easy to understand what it is about. Second, it is the video of products or services that a more convincing. Therefore influences customers to make a purchase. Hence any interesting visual mode draws more audiences and therefore more customers.
Apart from the above guidelines, the right amount of product information along with recommended products is also important. It must contain all necessary specifications with 3rd images. The usage of the product and technique involved also earns more audiences. So follow the above guidelines and customize your homepage accordingly. Consequently, it will help you to earn more revenue. For more, you may visit the official page of Lytechx Digital Pvt Ltd, its the best web development company in Jaipur. And you can also check our other blogs like The Role of CMS in Creating Your Website efficiently.